Shoe washing machine became a best seller, line last month sales easily more than a thousand sets

"Why use your hands when you have machines!" Since March last year, Ms. Dong has spent 799 yuan, 399 yuan respectively to buy a washing underwear machine and washing socks machine, since then the burden of housework has been reduced by half, "before work more than 8, home to wash underwear, wash socks, really too tired. Now I have my hands free."

Like Dong, many people have started to chop off their "lazy" hands and small appliances. On November 2, the activity of "Double 11" has already started to warm up at the Tongcheng Electric Appliance located in Furong Middle Road. It is worth noting that in the most prominent place of each counter, there will be a separate underwear washing machine, priced from 1599 to 3999 yuan.

"The Midea wall-mounted Disney Series washing machine, which can wash up to 3kg of clothing, has an 85C sterilisation function and is mainly used to wash underwear." Midea electrical sales Yue, the underwear washing machine recently sold more than 10 sets, buyers for young women. There is an activity right now. The original price is 2699 yuan, but the discount is only 1500 yuan. The same series of wave wheel model, after the discount only 1199 yuan.

In addition to washing underwear machine, shoe washing machine is also well received by "lazy people", many platform line sales easily more than a thousand units last month. According to a customer service officer of the Changhong Smart Life Taobao store, the shoe washing machine in the store can wash two to five pairs of shoes at a time, with prices ranging from 223 to 1,078 yuan, and those above 700 yuan are fully automatic and have the function of intelligent drying and removing. 208 yuan is a semi-automatic basic model, can be washed and dehydrated, "shoe washing machine sales are very good, this kind of single product monthly sales of more than 5,000 pieces, very few bad reviews."

Save time cost, comply with the needs of consumers

"Delicate lazy" has become a new trend in the small household appliances market, and sales are also considerable. On JD.com, there are more than 500,000 reviews for a shoe washer that costs 378 yuan. Taobao platform, priced 228 yuan starting a shoe washing machine monthly sales of more than 5,000 units, the number one sales. From January to August 2022, the scale of shoe washing machines exceeded 300,000 units, among which products costing 300 to 500 yuan accounted for 49.5% of the market share.

"The popularity of these small appliances has benefited from the development of the lazy economy. In the fast-paced working life, people are willing to pay some money, save some time, let themselves get a better rest. It reflects the improvement of efficiency and refinement of social division of labor under the market economy." "People are constantly freeing their hands, which also promotes innovation in products and services," said Qian, who has been selling home appliances for more than 10 years.

According to Qian, these small appliances have the characteristics of low total price, fashionable category, easy transportation and small size. It can not only save time, comply with the needs of consumers who are young, personalized and fashionable, but also create a sense of delicacy at home. "However, this kind of small household appliances born from laziness still have problems such as single product and imperfect service. So after this wave of consumer enthusiasm, businesses need to pay more attention to improving product power."

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